Pamoja [pam-oh-ja] A Swahili word meaning Together
People often ask why I chose the name Pamoja!
Choosing a name for a business is like naming a baby, you want the name of your business to be one you love, to be meaningful and able to evolve - it is so tricky!
I spent months working with a creative agency on the brand strategy and design process. After weeks of careful research and discussion of different options, I couldn't settle on a name and decided it was time to dig deep into my story and heritage.
The Swahili connection comes from my Tanzanian family, spread all across the world. I grew up in the north of England, but in my adult years I've gotten to know my Tanzanian side of the family, and we share a bond and strong sense of togetherness despite the distance.
The word Pamoja also connects with my mission to help you to
- be happy in your skin,
- to find time for yourself and
- live more sustainably.
The circles in the logo represent the theme of togetherness, unity, wholeness and of course, inclusion.
You might not know that I have a Swahili middle name Upendo, which means Love. My daughters also have Swahili names. You see, I have come full circle. It seemed only right to choose a Swahili name for this third baby of mine, and I feel it's perfect!
Tuko pamoja - we are together.
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