Pamoja is a Swahili word which means ‘together’ – inspired by my Tanzanian heritage.
Hi, I'm Sarah, a certified natural skincare formulator and founder of Pamoja. I know that when life gets busy, we don't always make time for ourselves, or our skin. But when we are kinder to ourselves, it helps us to be, and feel, our best.
So, I'm here to help you to nourish your skin and nurture yourself with high performing natural skincare.
During a career break to be a full-time Mum, I experienced severe skin sensitivities. My skin was overwhelmed and I was too. I couldn't find products that worked so I began to make them myself. High performing natural ingredients nourished my skin, and a daily skincare ritual that helped me to nurture myself and inspired me to help others.
Over the next 2 years I set up an in-house lab, qualified and gained top marks with Formula Botanica, an award-winning, accredited School of Organic Cosmetic Science. The products I've designed and created have gone on to win internationally recognised awards from The Beauty Shortlist and Free From Skincare Awards.
Like you, I'm increasingly aware of our impact on the planet.
That’s why I've sourced sustainable packaging and the very best quality, ethically sourced botanical ingredients that nourish and strengthen your skin barrier with vitamins and essential fatty acids. I’ve also sourced science-backed actives proven to soothe, hydrate, repair and protect all skin types but especially dry, dull, dehydrated and sensitive skin. My mission is to do the research for you, so that you can make easy, sustainable choices and have a more conscious lifestyle.
Pamoja is vegan, palm oil-free and certified cruelty-free by Leaping Bunny, the global gold standard on cruelty free skincare.
Pamoja has regularly featured in many top beauty and lifestyle magazines including Vogue, Natural Health, The Frank Magazine, Top Sante, and Women's Health.
When I'm not working, I love live music, podcasts and books, cooking and enjoying nature. I happiest when outdoors with my family exploring the woods and coastline of the beautiful North East of England.
If you want to stay in touch, follow me @pamojaskincare on Pinterest, Instagram and Facebook , or join my community and get 10% off your first order, plus holistic skincare and well-being content I think you'll love. To subscribe click here.
Thank you for taking the time to read my story.
Hear more about my journey in this Inspiration North® podcast where I talk about the importance of taking the leap and seeing what happens. We discuss:
💬 Being environmentally conscious from a young age.
💬 The importance of being who you are and being proud of it.
💬 And hear all about the backstory of the Pamoja name.