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The Black Friday Dilemma

Sustainability is a big part of my ethos at Pamoja. So, when it comes to Black Friday, I face an interesting dilemma.

We've all seen the heavy discounting and panic buying at this time of year and perhaps felt overwhelmed and sad at the waste, carbon emissions, and environmental damage that's associated with Black Friday. According to think-tank Green Alliance, around 80 per cent of items bought over Black Friday and the weekend that follows, along with their packaging, end up in landfills or incinerated.  At the same time, saving money on your favourite brands and products matters.   

So I ask:

Is it possible to do Black Friday, right?



Yes, it is.  In a cost of living crisis, we don't have money to waste and we are rightly more conscious about how and where to shop.  People are also looking for value and to be able to shop ethically.  I know my customers want to feel good and do good, so I want to help you to make some savings for the products you love. 

By participating in Black Friday, I'm not trying to encourage a throwaway culture. I hope the savings I'm going to offer this Black Friday will help you make those kinder, more mindful choices and enable you to relax and be in the moment with your loved ones this festive season.

Plus, I can grow my Pamoja family a little more too!  

For many small businesses, the last few years have been difficult, with many shutting shop and others still facing uncertainty. Using your purchasing power to support a brand whose very nature promotes a sustainable economy over billionaire-owned retailers matters.  

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Three reasons why I'm doing Black Friday

1. I'm on a mission

If by doing Black Friday, I can convert ONE more customer who has been on the side lines to a loyal customer who shops more sustainably, I am ONE step closer to achieving my mission. 

2. I can take it

I want to help you buy my products with savings that are more generous than any other time of year. Savings that I can absorb as a one-off. They won't be 50% off like some brands offer, as you have to wonder about the ethics further down the supply chain to make this stack up.  

3. It's my treat to you

I want to say a big THANK YOU for your support. I couldn't have a sustainable brand if it weren't for you!

What does a kinder Black Friday look like?

  • Buying from a brand you trust
  • Buying products that you love, that last and that light you up
  • Buying ethically and sustainably

What's my Kinder Black Friday Promise?

To give you my best, I can promise

  • A special offer unique to Black Friday.
  • Nourishing natural skincare that helps you to feel good and do good.
  • Quick delivery shipped free in the UK on orders over £50, sent with a handwritten personal note.

How can I help you be more sustainable this Black Friday?

When you shop with Pamoja this Black Friday, you'll be bringing some kindness into your day through a simple skincare ritual that helps you nourish your skin and nurture yourself. ​ My high performing skincare gifts will also have:

  • Sustainable packaging (recyclable or you can return your empties)
  • Minimal, plastic free delivery packaging
  • One tree planted for every order
  • Made with high performing, natural and ethically sourced ingredients
  • Palm oil-free
  • Vegan
  • Cruelty-free and approved by Leaping Bunny
  • Handmade in small batches by Sarah using 100% renewable energy

By being conscious about what we buy and where, we can make a difference.  To find out more read my 2-minute blog on How Sustainable is Pamoja? 

I'm in! How do I find Black Friday offers?

Why not grab a cuppa and sign up for email updates so that you can get access to Pamoja's offers first? Then pop your feet up, browse my gift guide with all the gifts and sets you'll need to help you relax and be in the moment this Christmas!

Sign up for updates 
here, then check your inbox for an instant code to get 10% off your first order and download my free PDF 'A Daily Dose of Kindness - 30 easy ways to practice self-care.  

Together, let's do Black Friday right! 

Thanks for reading my blog.  

Sarah x


Written by: Sarah Taylor, trained skincare formulator and founder of Pamoja.
9 October 2022.  All content © Pamoja. All rights reserved.

Pamoja is a high-performing natural skincare brand designed to help you nourish your skin and nurture yourself. Now with over 400+ five-star reviews. As seen in Vogue, Stylist, Woman's Health, Health and Wellbeing Magazine, Natural Health Magazine, Top Sante and more.

Pamoja is a Swahili word meaning 'together'. 

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