Sustainability is a big part of my ethos at Pamoja. So when it comes to Black Friday, I face an interesting dilemma.
If you're busy and only have a few seconds, watch the video!
We've all seen the heavy discounting and panic buying at this time of year and perhaps felt a sense of overwhelm and sadness at the waste, carbon emissions, and environmental damage that's associated with Black Friday. According to think-tank Green Alliance, around 80 per cent of items bought over Black Friday and the weekend that follows, along with their packaging, end up in landfills or incinerated.
This mindless consumption and waste don't go hand in hand with Pamoja values, so I ask:
Is it possible to do Black Friday right?
Yes, it is. I know my customers want to shop and gift, ethically but you also want to make some savings for the products you love. It's only natural!
By participating in Black Friday, I'm not trying to encourage a throwaway culture. I hope the savings I'm going to offer this Black Friday will help you make those better, kinder choices, and enable you to relax and be in the moment with your loved ones this Christmas.
And, I might be able to grow my Pamoja family a little more too!
For many small businesses, the last two years have been difficult, with many still facing uncertainty. Using your purchasing power to support a brand whose very nature promotes a sustainable economy over billionaire-owned retailers matters.
Three reasons why I'm doing Black Friday
1. I'm on a mission
If by doing Black Friday, I can convert ONE more customer who has been on the sidelines to a loyal customer who shops more sustainably, I am ONE step closer to achieving my mission.
2. I can take it
I want to help you buy my products with savings that are more generous than any other time of year. Savings that I can absorb as a one-off. They won't be 50% off like some brands offer, as you have to wonder about the ethics further down the supply chain to make this stack up.
3. It's my treat to you
I want to say a big THANK YOU for your support. I couldn't have a sustainable brand if it weren't for you!
What's the Black Friday offer?
To give you choices, I'll be sharing different offers through November.
A great offer if you are a chief gift buyer and need to tick off a list.
This one is a perfect offer for those who like to treat themselves too - we deserve it!
A site-wide offer!
How can I help you be more sustainable this Black Friday?
When you shop with Pamoja this Black Friday, you'll be bringing some kindness into your day through a simple skincare ritual that helps you nourish your skin and nurture yourself. My high performing skincare gifts will also be:-
- Sent with a personal handwritten note
- Sustainably packaged (plus you can return your empties)
- In plastic free delivery packaging
- One tree planted for every order
- Made with high performing, natural and ethically sourced ingredients
- Palm oil-free
- Certified cruelty-free with Leaping Bunny
- Handmade in small batches by Sarahusing 100% renewable energy
To find out more read my 2-minute blog on How Sustainable is Pamoja?
I'm in! How do I find Black Friday offers?
By being conscious about what we buy and where, we can make a difference.
Why not grab a cuppa and sign up for email updates so that you can get access to Pamoja's offers first? Then pop your feet up, browse my gift guide with all the gifts and sets you'll need to help you relax and be in the moment this Christmas!
Sign up for updates here, then check your inbox for an instant code to get 10% off your first order and download my free PDF 'A Daily Dose of Kindness - 30 easy ways to practice self-care.
Together, let's do Black Friday right!
Thanks for reading my blog.
By Sarah Taylor, a certified skincare formulator and founder of Pamoja.
Pamoja is high performing skincare designed to help you nourish your skin and nurture yourself.
Pamoja is a Swahili word meaning 'together'.